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Who we are

Sunrising Bedding is a small family-based U.S. company registered in Virginia by our founder, Dorothy. Our business is all about giving a clear and transparent picture of the profit making process in mattress business. It may sound crazy, but it is true. We manage to keep our prices down and offer premium service.

Sunrising Bedding mattresses are produced by the top furniture manufacturer that supplies mattresses for famous brands like Mattress Firm, WalMart,Nectar mattress, Dreamcloud Mattress,Best Price Mattress, Sleepy and BOB Mattress.

Our brand, our mission

“Sunrising”, our brand, is meant to evoke the feeling of the sun rising in the morning. It makes us think of something warm, relaxing and pleasant, like gentle morning sunlight shining on our skin after a good night's sleep. That's how Sunrising Bedding mattresses wake those who sleep on them. And like a cloudless, sunlit morning, Sunrising Bedding aims to become an online brand that fully discloses how it makes its profits. With no clouds to obscure the truth.

You may be thinking,"Why would they do that?"Keep reading.

Our research

Before we started out, we had been investigating the online mattress industry for 9 months. what we found was a serious problem of information asymmetry in the market. For example, buyers had no way of knowing:

--The materials cost equals to how much percentage of the sale price

--The fabrication cost equals to how much percentage of the sale price

--The storage and distribution cost equals to how much percentage of the sale price

--How the sale price of a mattress was calculated?

--How much profit is made on a mattress?

--Will the mattress meet need of buyers?


A buyer could get little information about a mattress by spending lots of time going through user reviews and other online sources. But this information will never tell customers if a particular mattress is worth, only a tiny fraction of the sale price. The shopping process is time-consuming and the only true way to know whether a product is right for you is to actually buy and try it. In other words, the shopping process is also a gamble in some ways.

Our findings

Through our research, we asked ourselves, “Is the business environment clear and transparent enough at this Internet age?”

You should ask yourself the same question and do some research.Then you will find, like we did, the answer is “NO”.

Many businesses closely guard their information as trade secrets. In this case, the buyer has only access to limited information,which enables businesses to realize massive profit margins.

The alternative

The research we did inspired us to create Sunrising Bedding. We may not be in the business of consumption guidance, but we will share the process of how our mattresses come to exist, from the raw materials to the complete mattress that is delivered to your doorstep.

We hope our insight into the mattress industry will open a door to you, our customers, to see how our business runs. We hope that the information we share is useful in answering questions and clearing up confusion for anyone looking for a valuable buying. Driven by this mission, we started Sunrising Bedding.

All the information you need

On this site, you will find all you need to know about Sunrising Bedding. Other pages have information about how our business operates, the overhead and profit of our products. Give us 10% profit and Sunrising Bedding will offer you a comfortable, healthy and high-quality mattress.